What is Social Media Marketing?

Social Media Marketing

What is Social Media Marketing?

What is Social Media Marketing?

The popularity of social media is at an all-time high, making social media channels one of the best ways to promote your business and engage with your customers. But running a business can be hectic, and managing your social media accounts can become a time-consuming task. Our social Media Marketing service can take this task off your hands, freeing up more time for you to focus on running your business.

The Benefits of Social Media

Sometimes it can feel a bit overwhelming trying to manage all of your accounts – Facebook, Twitter, LinkedIn, Instagram, YouTube… the list is almost endless. But these are fantastic outlets for promoting your business, and done the right way, they can draw in an incredible amount of new customers for your business.

There are many reasons why you should include Social Media Marketing in your business plan:

•    Promote Your Business
First and foremost, social media is one of the best ways of promoting your business, and it’s a low-cost way of getting your brand in front of millions of potential customers.

•    Get to Know your Clients
Social media can give you a great insight into your clients’ likes and dislikes, allowing you to target your marketing efforts more effectively, which can bring in even more customers. This information can also help you to identify areas you might not otherwise have known about, meaning you can focus on new niches generate more leads. It’s a win-win for you!

•    Communicate With your Clients
By focusing on the social aspect of social media and responding to your client’s comments and messages, you can create an element of trust, which is vital for any business. This is also a great method for generating referrals – and we all know how great word-of-mouth advertising is!

•    Discover What you’re Doing Right (and Wrong)
You can quickly learn what you’re doing right and what needs some improvement. Social media marketing is a great way to get feedback, both in the form of praise and in constructive criticism. This knowledge can help you to improve all aspects of your business.

•    Keep an Eye on Your Competition
No need to go undercover to discover what your competition is up to – it’s all right there for you to see! By ‘following’ your competitors’ social media accounts, all of their latest promotions will be available the very second they publish it. You can also see how they’re handling their customer relations – this can potentially open up opportunities for you to jump in and offer a better service.

•    Increase Organic Traffic to Your Website
Correctly executed Social Media Marketing can significantly increase the flow of organic traffic to your business website, which can lead to paying customers. Social media activity such as Tweets or Facebook mentions also increases your Google ranking, which will further increase your website’s traffic, leading to even more customers.

•    It’s Quick and Efficient
One of the benefits of social media is that it’s all instantaneous. If a customer voices an issue, it can be dealt with straightaway. If you need to share some news or promote a product or service, people will be aware of it the second it’s published.

•    It’s Cheaper than You Might Think
Despite the incredible amount of benefits Social Media Marketing can offer your business, it’s a relatively low-cost method of getting your brand out in front of millions of potential customers.

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