This is Why Your Business Needs Search Engine Optimisation

SEO Parramatta

This is Why Your Business Needs Search Engine Optimisation

Top 10 SEO Parramatta based clients

The internet can be many different things to many people, but one thing remains consistent: the internet is incredibly dynamic. These constant changes are especially applicable when conducting your business online. Certain methodologies that worked wonders only a few years ago might not work at all today. Due to the dynamic nature of the internet, search engine optimisation (SEO) is constantly evolving, with certain practices becoming redundant while others are continually evolving. With this in mind, here is why your business should be taking advantage of everything an SEO Agency in Sydney has to offer. We have quite a few clients, we are servicing with SEO in Parramatta.

It’s crucial to understand, or at least appreciate that SEO is still an incredibly important marketing method. Its application changes and evolves with the fluidity of the internet, but its impact on businesses of any size remains as productive as ever. Despite many misinformed reports about SEO being dead, search engine optimisation continues to be one of the most valuable methods to market any business online.
SEO is the practice of applying many sophisticated procedures to ensure your website appears at the top of a search engine’s search results. This procedure involves many factors to help increase your sites ranking. Some happen directly on your website, which is known as on-site optimisation. Others take place away from your website; on other websites and on social media and other online outlets. This is a potent combination which, when properly applied, can make for an incredibly powerful marketing strategy.
The most important initial step is to gather keywords. These are key words or phrases people are using to find a product or service like yours. These keywords have evolved recently because of technological advances, such as voice search. There are many ways in which to conduct keyword research, but the end result remains the same. You essentially want to find the exact, or as close as possible phrases people are using to search for a service like yours. Finding and using the correct keywords can do wonders for increasing your website’s traffic.

Next you will need to create valuable, useful and informative content for your website. This can come in many forms such as your information pages (About US, Services, etc), your blog (if you have one), and ideally both. The idea is to naturally weave your keywords and phrases into your content, and then update them often. A professional SEO agency will thoroughly inspect your site, and inform you as to which areas need improvement, if any, and guide you through the process. They will make recommendations which will help your site become ‘Google friendly’, helping you to rank highly in search engine results.
Once your ‘on-site’ factors have been taken care of, your professional SEO Agency in Sydney will begin working on the external side of SEO. This involves a combination of procedures, such as including backlinks to your site on high-quality, authoritative websites, and creating a social media marketing campaign. These external factors are incredibly important. Unless implemented correctly, it is easy for a novice to get this part wrong. In fact, if wrongly implemented, external SEO can be counter-productive, often incurring damaging and costly Google penalties.

Even though SEO is always evolving, there are a few key tactics that have remained effective. By providing quality, useful content for your customers old and new, and by adding quality backlinks to your site, you should stand in good stead for properly optimising your website. However, always remember it is a much better option to hire an SEO professional that specialises in SEO to fully optimise your website for best results.

I encourage you to ask any questions you might have and leave your comments at the bottom of this article. Or just email me at

Share this post

Leave a Reply

Your email address will not be published. Required fields are marked *