Increase Visitors by Following These Easy Search Engine Optimisation SEO Tips for Architects.
Currently supporting an architectural firm in the Eastern Suburbs of Sydney, New South Wales Australia. Felt inspired to write this article in support of this niche market.
Chances are you’ve already heard of the term Search Engine Optimisation SEO for Architects, but for those not yet in the know, SEO stands for Search Engine Optimisation. It’s the combination of applying several sophisticated techniques to ensure a website ranks as highly as possible when web users enter certain keywords and phrases into a search engine. Typically, around a third of web users click on the very first result displayed by a search engine, so, of course, everyone wants to appear at the top of the results page. As businesses in all industries can benefit from SEO, architecture sites are no exception. In fact, architects are a prime example of types of businesses that can take advantage of the benefits SEO has to offer.
With this in mind, here are 5 steps you can follow to help increase the number of visitors to your architecture website and boost your client base.
1. Publish Content Often
Google and other search engines reward sites that regularly update and publish new content. However, don’t think you can simply publish content for the sake of it and expect results – your content should be valuable, useful and informative to your visitors. Or in other words, quality is always better than quantity. It’s worth remembering, however, that updating your site consistently is much better than bulk updates every 6 or 12 months. These regular updates will make your site more engaging for your visitors and feel more ‘alive’.
2. Update News of your Projects
When applying your own search engine optimisation SEO, architecture sites certainly have an advantage as there will almost always be news updates you can inform your visitors about. Use your various projects to create a content strategy, adding them to your site periodically to ensure you are regularly updating your content. Be sure to set and stick to deadlines to ensure consistency.
3. Keep your Blog Fresh
When developing your content strategy, make sure you decide to post weekly, fortnightly, or monthly, and stick to your schedule. This regular and consistent updating of your site will increase your chances of being ranked highly by Google and other search engines.
4. Include Relevant Keywords
Keywords and phrases are used to help search engines to determine the relevancy of your content to certain search terms. For example, you may be a residential architect, so your project descriptions would likely include words such as ‘home’, ‘residence’, ‘residency’.
• Mix your Keywords In – when you’ve determined around 4-5 of your most relevant keywords, include them in your site’s content. Be sure to emphasise your area of expertise while addressing your clientele.
• Use Them in Sentences – don’t just throw your keywords into your content just to include them, make sure they have context. Repeat this concept throughout your content using variations of these sentences.
• Include Relevant Geographic Information – when creating content based on your projects, make sure you include their locations such as city, region and/or country. This information can help to boost your search engine ranking for location-specific searches.
5. Work on Building Backlinks
Backlinks are links that direct a web user from another site to yours. Although all links are important for SEO, architecture sites can take advantage of the numerous industry organisations by building backlinks from them, as well as multiple other sources. This can and does happen organically, but there are various methods you can use to create your own backlinks.
• Social Media Profiles – create business profiles on popular social media platforms such as Facebook, Instagram, Twitter to share and promote your content and projects.
• Architecture Profiles – make sure your site’s URL is current and up-to-date on your profiles on architecture sites like ArchDaily and any others you may be a member of.
• Awards – whenever your work is awarded, ensure the awarding body’s website includes a link to your project page or homepage.
• Other Blogs – create content you can submit to other architecture, lifestyle and design blogs, and make sure they include a link back to your website in the text.
Hope you have enjoyed the tips in this article for Search Engine Optimisation SEO for Architects as I am currently working for firms based in the Eastern Suburbs. Feel free to email me at firstname.lastname@example.org