Penguin Update 4.0 – September 2016

Penguin Update

Penguin Update 4.0 – September 2016

Has Your Website Dropped in Google Search? Penguin Update 4.0 is now part of the core Google algorithm. So how does this affect You?

If you have invested any time at all on your website’s Search Engine Optimisation, then you would have heard the latest on Googles’ Penguin 4.0 algorithm update. The latest update has affected somewhere between one to three percent of English based websites. Does not sound like much, but with 4.83 billion web pages in the world today, 3% works out to be around 145 million websites affected globally.

When has the Penguin 4.0 officially launched?

Penguin 4.0 rolled out on the 23rd of September. It has taken 2 years for the Penguin 4.0 to finally roll out. Google has announced that the latest penguin update is now integrated into its core algorithm, meaning it is now running in real time, affecting websites weekly.

What does Penguin do?

Penguin is an algorithm that deals with people trying to subterfuge the search engine results through methods commonly known as Black Hat SEO, which is another way of saying “cheating.”
People who try to subterfuge their way to Page One will try, for example, to pay a service to link to their website on many other websites that then link back to the main one. Generally speaking, the more links a website has, the more it’s considered an authority on the subject a person is searching for.

When you work with a legitimate SEO company to build quality links they work within Google standards and help boost your ranking in the Google’s search results. But when Black Hats buy false links (links that were not created by people who legitimately want to point out the value of a website) Penguin penalises the website by either switching it off or drastically dropping it down the ranks. For example if it was on page one then it would drop down to page 15, position 153.

Keep calm and continue to create quality

If you’ve used a legitimate SEO company Sydney to build your website and its ranking then you have no reason to do anything. Remember, Penguin is hunting for Black Hat techniques. All of the various methods used here at Top 10 SEO are effective and completely legitimate, meaning that you are more than likely already set for when Penguin 4.0 does officially hit the virtual internet space.

So just keep doing what you’ve been doing:
•    Write informative, valuable posts designed to answer the questions of people researching your particular niche market.
•    Don’t try to game the system by buying false links from a site like Fiverr.
•    Make sure your website is mobile-friendly.
•    Respond quickly to emails and social media.
•    Send us a note when you have a major announcement so we can set you up with effective press releases.

SEO-enhancing press release.
As always, if you have any questions or concerns please don’t hesitate to contact us. Better still, leave a comment at the end of this article and feel free to ask any questions you might have. We are keen to hear from you.

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Comment (1)

  • Gary Reply

    The information you have shared is important. I’m glad reading your article. But want to remark on some general things. The website style is perfect and the articles is well written : D.

    Good job, cheers

    April 30, 2017 at 5:24 pm

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