Why organic SEO services is the preferred choice by SME?Senka Melisa
Did you know 93% of the online experience begins with Search Engines? So what is “Organic SEO?” Sydney.
As I am meeting and working with many more new clients coming on board both nationally and internationally, I am constantly faced with loads of questions from clients, also making me very aware of the lack of understanding with the amount of algorithms Search Engines are using to date. They ask me at times how can the Internet help their business and why should they invest in their presence on the net? So I have decided to do some research and have created this informative and easy to read infographic on this article to help clients better understand the power of the internet as a lead generator.
I was one of the pioneers of the organic SEO Sydney world as I started working with organic SEO when it was born around the year 2000. So I do have a wealth of experience and knowledge to share with my clients spanning over 15 years worth now.
If you’re just venturing into the SEO realm of website optimisation then you’re probably running face-first into a flurry of new terms – “home pages”, “landing pages”, “bounce rates”… it goes on and on. While it’s important to absorb it all (eventually) if you want your website to be noticed by the right audience, then you’re going to want to first zero in on the term “SEO”. So Why Organic SEO Sydney….
What is “SEO”?
SEO stands for Search Engine Optimisation. This is the method for getting your website to land higher on a search engine searches. The higher you show up (preferably on page one of the results) the more business you get.
SEO (and its subset of organic SEO) helps you own a percentage of a search term. So if you own a bakery then you’ll be trying to own a bigger percentage of search terms dealing with bakeries than your competition.
Which search terms do you want to compete for? All of them, really. You’ll eventually want to compete for all the possible ways a person might want to search for a bakery, like “cupcakes Melbourne”, “specialty wedding cakes” or “fresh bread Adelaide”.
But with careful research and analytics you’ll figure out which terms you can compete for right away so your website gains some immediate traction, and which you’re going to have to wage a longer-term campaign for.
Why is SEO So Important?
It all comes down to numbers.
• Proper SEO can lead to a 40% upswing in your revenues.
• Inbound leads will cost you around 60% less than an outbound lead (outbound leads are from sources like cold-calls).
• Search engine searches are by far the greatest source of inbound traffic to your website. They beat out social media by a whopping 300%.
• Plus since the search engine-driven traffic was initiated by people already interested in a business like yours they’re much more likely to convert into paying customers than through other methods of attraction. Inbound SEO leads lead to an approximate 14% conversion rate; outbound leads only convert about 1.7% of the time.
What is “Organic” SEO?
Organic SEO Sydney refers to SEO that’s built right into your website. It’s usually a phrase hidden in plain site (hint – there’s SEO in this page).
The opposite of organic SEO is paid SEO – Pay Per Click advertising. When you do a search in Google the paid bits are the ones at the top that are usually marked with a tag proclaiming them to be an ad.
So why organic SEO and not the paid ads since the paid ads are at the top of page one?
Because almost nobody reads them. The paid ads are visual noise. 70 to 80% of people skip over them entirely.
Organic results are the ones that searchers trust. They have a feeling of legitimacy – if they made it to page one organically (and 75% of searchers rarely go past the first page of results) then they must be the real deal.
If your business’ website shows up on page one then you’re probably going to get a nice boost to your business. Page two is okay, but obviously not the ideal. Page three is scraping by. Beyond page three and you’re in a virtual wasteland.
“How do I integrate Organic SEO into my website?”
Let’s recap – organic SEO is the use of an SEO phrase that you want to compete for in one of your web pages. The more web pages you have, the more phrases you can compete for. The more phrases you compete for, the more ways searchers have of tumbling onto your site.
So Step One is to find out which phrases you should put your business in the running for.
Step Two is to zero in on some of those phrases and integrate them into your website’s basic pages (your home page, your “About” page, and so on). Put the SEO phrase in the title of the page, and have it appear every 100 hundred or so words.
There’s much debate about how many words you should have on a page to really register your organic SEO Sydney with search engines – 400 words seems to be the very loose consensus. You can of course go much longer (as long as the content you’re offering is still valuable and not filler).
If you don’t have a blog on your website get one fast! Every blog page is another opportunity to compete for another SEO phrase. Set up a schedule so you consistently put out new content – it can be once a week, once a day, whatever you’re comfortable with. Just keep it consistent and offer something of real value to your viewers.
Getting More Advanced with Organic SEO Sydney
The really tricky stuff comes in figuring out which phrases you should compete for and when. Some will have low competition and will give you some nice immediate returns. Others are going to be a war instead of a battle and you’ll have to put more effort into winning your piece of the organic SEO pie.
If it starts getting overwhelming, that’s okay. After all you’re trying to run a business and this website stuff can be a full-time job in and of itself. If you have any questions at all please don’t hesitate to call us at +61 2 9569 6580 or to send us a note via our contact page, we’d be more than happy to help out.