blog

Social Media Marketing

What is Social Media Marketing?

What is Social Media Marketing? The popularity of social media is at an all-time high, making social media channels one of the best ways to promote your business and engage with your customers. But running a business can be hectic, and managing your social media accounts can become a time-consuming task. Our social Media Marketing service can take this task off your hands, freeing up more time for you to focus on running your business. The Benefits of Social Media Sometimes it [...]

Read more...
Google Possum Update

Sydney SEO Consultant’s Study shows Google’s Possum update altered Local SERPs by 64%

The information in this article has been taken from “Hawkins insights and data gleaned from a study by BrightLocal, comparing local results from before and after Google’s update” with Business Pages. Google’s latest Possum update was a major concern to local SEO. To those who keep track of local business search results, September 1 brought on some incredible changes. Despite this, the SEO community in general has remained somewhat quiet regarding these changes – most likely due to the fact [...]

Read more...
website optimisation company sydney

Website Optimisation Company for Local Businesses in Australia

You Website Optimisation Company, Sydney Why On Page SEO and 3 SEO Tips With the ever increasing importance of Search Engine Optimisation, it is surprising to find that research shows that not only thousands, but millions of small businesses are not aware of its relevance, or even what SEO (Search Engine Optimisaion) stands for. As one of the most highly recommended SEO and also Website Optimisation Company Sydney in Australia, our campaign aims to increase awareness of SEO to small business owners [...]

Read more...
Enfold Video Tutorial

Enfold Theme WordPress Tutorial Video

Enfold Theme WordPress Tutorial Video Today’s video tutorial is all about working with the advanced Enfold Theme that we have customised to match your site. As always, our videos are intended for beginners, showing you how to use the options made easily available within the website’s editor system. Thankfully, you don’t need to know any coding in order to be able to edit your website. Here’s one hint up front – organisation matters. When searchers visit your site they want to [...]

Read more...
Facebook Advertising and Promotion

Facebook Promotion and Advertising

The Benefits of Using Facebook Promotion and Ads for Small to Medium Sized Businesses If you are operating a small business, you’re probably on Facebook. There are currently more than 50 million small businesses leveraging Facebook Pages. And for good reason. It has literally become a household name all across the world, not to mention it gives savvy businesses the potential to reach more than 1.5 billion individuals. Recently, Facebook announced that more than three million businesses advertise on its platform; [...]

Read more...
Local SEO Sydney

Local SEO and Google Business Pages

Welcome back to the Top 10 SEO video lounge. Today’s topic is local Search Engine Optimisation (SEO). Local SEO Local SEO is SEO designed to ensure that your business is found in your local region. Let’s say for example that your business is located in London, England. People local to that area will use Google to search for businesses close to their proximity. This means that their search engine phrases will be along the lines of “London hypnotherapists” or “Reiki healing [...]

Read more...
Search Algorithm SEO Sydney

Search Algorithm – RankBrain

    Google’s Search Algorithm “RankBrain” Hi and welcome back to the Top 10 SEO video lounge. Today’s topic is about Google’s new search algorithm RankBrain and SEO for Artificial Intelligence. RankBrain has been rolled out full-time in the past 3 months (being in the limited testing stages for over a year). A form of Artificial Intelligence, it’s teaching itself about all the various forms of information that are available on the internet. The internet is a huge database or storehouse of knowledge [...]

Read more...
Off Page Optimisation

A Few Reasons Why Off Page Optimisation is so Important for Your Website!

Why Off Page Optimisation ? Why is it so important now? Small businesses across the world need to wake up to the incredible difference Search Engine Optimisation can make for their business. So many people assume SEO is too expensive and end up responding to random emails that arrive in their inbox offering low-cost SEO. These offers are most likely providing nothing more than Black Hat SEO, or other services that will never end up getting them the results they’re [...]

Read more...
Mobile SEO

Mobile Friendly Search is Now an Important Aspect of SEO

Why is Mobile SEO so important? If you’re an SEO specialist, digital marketer or writer, you are probably aware of how vital mobile optimisation has become. Last year mobile Internet searches outpaced desktop searches for the first time ever, and this trend will likely continue. This is why companies are giving their attention more to mobile compatibility, and this too won’t go away anytime soon. Google Launched Update for Mobile SEO Search On March 16, 2016 Google announced they would soon launch [...]

Read more...

What is AI, RankBrain and Hummingbird? How will this affect my website on Google?

RankBrain, AI and Hummingbird? Google is now more so than ever before using a machine-learning artificial intelligence system that has been labeled as “RankBrain”. Here’s what we discovered as it has now been rolled out across the internet to rank websites and find answers for all search queries full time. So you must be wondering how this works in with Google’s overall ranking system? Would ‘RankBrain’ be nick named ‘Sexy’? The ‘Tardis’ is nick named Sexy. RB could be just as sexy for [...]

Read more...